If you have purchased a machine from one of the big manufacturers, you will have seen that they have customised the "System Properties" window with their own logo.
In addition, there will usually be a button next to it, which gives you additional support information.
These two items are known as OEM information, and can be easily replaced with your own.
This is useful if you build your own computers, or in a larger office allowing you to place the company branding on the machines along with details on how to contact your internal support department.
All you have to do is create the files which are very specific and place them in the location.
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